Un an et demi après sa mort, Michael Jackson, le roi de la pop, continue à faire parler de lui. Plus précisément, c’est la sortie d’un premier album posthume qui suscite la polémique. Les puristes estiment qu’il ne s’agit pas de sa voix, mais Sony dément et promet la publication de dix albums dans les sept prochaines années. Imposture ou non ? www.france24.com
How Michael Jackson’s ‘Thriller’ Changed The Music Business
An American singer-songwriter, dancer, actor, choreographer, poet, businessman, philanthropist and record producer; referred to as King of Pop-Michael Jackson is recognized as the most successful and the most influential entertainer of all time. His unrivaled contribution to music, dance and fashion made him a global figure in popular culture for over four decades. He took an aspiring take off of his solo career in 1971 and contributed ten studio albums to the industry. Of these, the 1982 album Thriller became the best selling album of all time, having sold more than 110 million copies worldwide.
Jackson is credited with elevating the music video from a mere promotional tool into an art form. His created groundbreaking video for songs such as Thriller has been voted as the greatest music video of all time. Thriller is the only music video inducted into the National Film Registry in the Library of Congress where inductions are preserved forever. Jackson’s thriller amassed a strong crossover following on MTV and also changed MTV, breaking down the cable network’s racial barriers and raising the bar for video quality
Before all that, “Thriller” gave a much-needed boost to the music business, then suffering from its second slump in three years. At the time, record shipments had declined by 50 million units between 1980 and 1982. It was very upsetting because nothing like that had ever happened before. Then Jackson changed everything. There is no question that ‘Thriller’ was the driving force behind what became the hottest span in history.
“Thriller” the first major release to debut worldwide simultaneously, the first album to be worked for close to two years instead of the usual six or eight months and the first album to spin off seven singles to radio-more than double the normal number.
Nearly 27 years after its release, “Thriller” still stands as the best-selling studio album in the United States, according to the RIAA, which has certified it 28-times platinum. But the album’s success can’t be measured by sales alone. As Jackson moonwalked his way into music history, “Thriller” set a new benchmark for blockbusters that changed how the music business promoted and marketed superstar releases.
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Moonwalk The Walk To Business Success
Michael Jackson “moonwalked” his way to success. That was his signature.
Then again, nobody said you have to perfect “moonwalking” to be as successful as he was. The King of Pop was just an example of how you can come up with your own signature, be famous and successful in your chosen field.
Sort of like promoting your website. Many websites are now successful because they created a name for themselves. It is not only about how famous the owner or the product is. It is about how visible they are and how they rule the search engines.
If you are new in the marketing field, you and your business can have that same status if you follow the steps that others have already taken. What are they?
Web Content.
Your content is what your business is all about. Believe it or not, readers will judge you by how your contents are. You know why? Because this is what they will see the most in your website. Pictures are just attention grabbers. The content is what is more important.
Get to know your market. Research if you have to. Add creativity and a little bit of imagination and you can write contents that should win customers hands down.
Referrals.
Once you have established yourself in your niche, other businesses will be more than willing to refer you to their clients. They can have your link inside their website or reprint your contents in one of their pages. This is a surefire way for you to get exposed.
Do not underestimate the power of referrals. No man is an island in internet marketing. Partnering up with businesses related to yours is beneficial to your business. Take the time to look for partners you can promote and will promote you.
Social Networking.
Your social skills should not be limited to your offline contacts. Social marketing have already made it possible for you to do this without having to leave home. Social networking sites are not only for gossips and latest news. They are also used for promoting your business.
Opt for the more famous social networking circles. Join groups. You can learn a lot from these groups. In addition, you will be kept updated on what the latest buzz is, trends to have in your business and valuable advice you will not find anywhere.
Contact.
Keep in touch with your past and present customers. They will determine who your future customers will be. Consider ebooks or press releases. Send them to your contacts on a regular basis. These are informational materials plus a way of telling them you are still in business and you consider their value to you.
The little effort you take in making your presence known will be great effect in whatever business endeavors you will have later on.
Search Popularity.
Those who do not know yet are most likely to find you in the search engines. This is why you have to ensure that search engines already have you in their list. By optimizing your site, you are guaranteed ranking in the searches.
Article writing, directories, forums and blogs are some ways to get search engines to crawl you. Make use of free websites and software online to maximize your resources.
Follow the steps above. “Moonwalk” your way to success and everyone else is sure to follow you and your steps.
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Michael Cheney is a British Internet Marketer who lives in Aberden, United Kingdom. He has been providing coaching products to other internet marketers and has appeared on the CNBC business channel and BBC radio doing interviews for several business talk shows.
If you are a business owner or manager and are currently playing music in your venues or considering implementing music on hold, you need to be aware that the music you use must be licensed, or it will be considered illegal use of copyrighted music. If caught, you could be facing steep fines or possible legal action. The music industry is coming down hard on businesses that are unaware of or disregard proper licensing of copyrighted music, as is evident by a recent series of crackdowns on over two dozen venues in Seattle who failed to pay royalties on music they were playing. (ASCAP) The American Society of Composers, Authors and Publishers, says that these venues have been performing copyrighted music without permission. ASCAP is now actively going after local businesses that have not been paying to use copyrighted music. According to their web site any music that is played outside a direct circle of family and friends is considered a public performance; this includes restaurants playing background music or commonly known as in-store music, DJs and music on hold over phone lines.
Fortunately, if you are unwilling or unable to pay expensive music licensing fees but still would like to play music in your venues or implement music on hold, there is a less expensive alternative, Royalty Free Music. Unlike most music licenses, royalty free music only requires a typically low one time fee, and the purchaser is then free to use the music as often and in as many different ways as they like. The majority of music licenses stipulate how the music is to be used, and charge additional fees accordingly. If you’re looking for music you can use without being restricted by fussy contracts, you should consider royalty free music. One good source for royalty free music with clean and simple licensing terms is www.opuzz.com, one of the larger independent providers of quality royalty free music.
If you’re interested in royalty free music for your music on hold or venues, but are hesitant about the quality and believe popular music is the only way to engage customers you can relax. In addition to being legal and affordable, royalty free music from reputable libraries can be as appealing as any music heard on the radio today. With cutting-edge technology and compositions by talented professional musicians, the quality of royalty free music is on par with popular commercial music.
Because of the rising number of lawsuits being filed by the music industry against those who continue to implement music illegally, and the high cost of synchronization or needledrop licenses, royalty free music is becoming increasingly popular. It’s well worth the low fee, particularly if it keeps pricy lawsuits at bay plus it is easy to obtain. Music copyright laws are becoming increasingly more strict and complicated, and it is up to you to keep abreast of and act within these parameters. Pleading ignorance seems to be an unacceptable excuse with performance rights organizations like ASCAP and BMI. If you want to play music and not run afoul of the law seriously consider royalty free music. Get on-hold and on track with royalty free music.
Wendy O – Opuzz Royalty Free Music Library – www.opuzz.com.
